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The Ultimate Car Rental in Iceland

Local & All Insurance Included
Local & All Insurance Included

Our prices have everything you need:

CDW, SCDW, TP, GP, unlimited Mileage, VAT and winter tires.

Cars Iceland celebrating 10 years of providing reliable car rental services in Iceland, offering top-rated customer satisfaction and affordable options.

Our prices have everything you need:

CDW, SCDW, TP, GP, unlimited Mileage, VAT and winter tires.

Why Cars Iceland?

A local car rental you can trust!

Ready to embark on the road trip of your life in Iceland? With 100% online booking, competitive rental car prices, new vehicles, free CDW, SCDW, TP, and GP insurance, plus 24/7 customer service, that's just the tip of the iceberg. Your journey starts here!

View our cars

Ready to embark on the road trip of your life in Iceland? With 100% online booking, competitive rental car prices, new vehicles, free CDW, SCDW, TP, and GP insurance, plus 24/7 customer service, that's just the tip of the iceberg. Your journey starts here!

View our cars
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Easy online booking process

How to rent a car in iceland

Step 1 Step 1
1

Select your travel days

Want to relax in the Blue Lagoon during the summer or hunt the Northern Lights during the winter? Pick your travel days and hit 'Search'.

Step 2 Step 2
2

Choose your favorite ride

Take a good look at our car rental company's fleet. From 4x4s & SUVs to electric cars and luxury vehicles, the choice is yours!

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Add your extras & insurances

Feel at home on the road and don't worry about a thing thanks to our comprehensive insurances and top extras.

Step 4 Step 4
4

Complete your booking and fly to Iceland!

All you need to do now is fill in your personal details and complete the online payment process. See you in Iceland!

Passenger car rentals by category

Car rental deals from heaven to explore the Land of Fire & Ice

No matter what you're looking for, we have a rental car type just right for you!

Budget lovers
Intrepid adventurers
Group travelers
Eco-conscious travelers
Luxury seekers
Nissan X-Trail 4x4 in Iceland - Spacious, comfortable, and adventure-ready SUV for group travelers exploring Iceland’s breathtaking landscapes.
Nissan Xtrail
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Renault Trafic Passenger Van in Iceland - Spacious, comfortable, and ideal for group travel while exploring Iceland’s stunning landscapes.
Renault Trafic
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Tesla Model 3 in Iceland - Eco-friendly, high-performance electric car for sustainable travel while exploring Iceland’s breathtaking landscapes.
Tesla Model 3
View availability
Toyota Yaris Hybrid in Iceland - Compact, fuel-efficient, and perfect for budget-friendly city and highway drives through Iceland’s stunning scenery.
Toyota Yaris
View availability
Land Rover Defender in Iceland - Luxury meets rugged performance for the ultimate off-road adventure through Iceland’s wild landscapes.
Land Rover Defender
View availability
Toyota Land Cruiser in Iceland - Powerful 4x4 SUV built for off-road adventures, perfect for exploring Iceland’s rugged and remote landscapes.
Toyota Land Cruiser
View availability
Kind words from happy customers

Turn your dream trip into a beautiful story!

Google badge for Cars Iceland showcasing top reviews for reliable car rentals, featuring affordable options and top customer satisfaction in Iceland.
Facebook badge for Cars Iceland highlighting top customer reviews and ratings for affordable and reliable car rental services in Iceland.
Man in bright orange winter gear standing on rocky terrain with arms outstretched.
Elderly man kissing a woman on the cheek with an outdoor background.
You made it so easy. Thank you!
Woman in red swimsuit and sunglasses enjoying a natural hot spring pool in Iceland.
Smiling man carrying two young children on his shoulders outdoors.
So many vehicles to choose from!
Traveler in a red beanie and colorful jacket walking through a field of purple lupines in Iceland.
Smiling traveler bundled in a fur-lined hooded coat, enjoying Iceland's snowy landscape.
Traveler wearing a yellow rain jacket, standing in Iceland's moody, overcast landscape.
Two young women in colorful hats smiling outdoors.
The shuttle from KEF was super fast!
Couple embracing outdoors, dressed in casual attire, ready for an Icelandic adventure.
Scenic view of a car parked near a crater lake surrounded by rugged mountains in Iceland, with large 'ICELAND' text overlaying the sky. Scenic view of a car parked near a crater lake surrounded by rugged mountains in Iceland, with large 'ICELAND' text overlaying the sky. Scenic view of a car parked near a crater lake surrounded by rugged mountains in Iceland, with large 'ICELAND' text overlaying the sky.
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Join the Cars Iceland family!

Join the Cars Iceland family!
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Person in a winter jacket standing in front of a unique red geodesic structure in Iceland, symbolizing adventure and the opportunity to join the Cars Iceland Affiliate Program.

Whether you are an Influencer or Content Creator looking to inspire your followers, we've got a surprise for you. Join the Cars Iceland Affiliate Program and secure an extra flow of monthly revenue by receiving up to 7% of every completed car rental booking you bring in!

Whether you are an Influencer or Content Creator looking to inspire your followers, we've got a surprise for you.

Join the Cars Iceland Affiliate Program and secure an extra flow of monthly revenue by receiving up to 7% of every completed car rental booking you bring in!

Person in a winter jacket standing in front of a unique red geodesic structure in Iceland, symbolizing adventure and the opportunity to join the Cars Iceland Affiliate Program. Person in a winter jacket standing in front of a unique red geodesic structure in Iceland, symbolizing adventure and the opportunity to join the Cars Iceland Affiliate Program.
Latest blog articles
How Long Does it Take to Drive Around Iceland & the Ring Road?

The full loop covers 1,322 kilometers (821 miles) and takes about 17 hours of non-stop driving under ideal conditions. However, to truly soak in Iceland’s beauty, we recommend a trip of at least 7–10 days to allow time for sightseeing and stops a

Read More
How Long Does it Take to Drive Around Iceland & the Ring Road?
Discover Iceland

Useful travel information

Want to know more about Iceland renting and traveling? Read on and become an Iceland guru thanks to the travel tips, itinerary ideas and FAQs that we've prepared for you!

Renting a car in Iceland. A smart choice.

When planning a dream vacation to the Land of Fire and Ice, it’s essential to find an Iceland rental car that is affordable, fits your needs and itinerary, and is fun to drive. Deciding to rent a car in Iceland and drive around the country’s Ring Road is an adventure you won’t forget.

A rental that fits your needs

Rental cars in Iceland encompass a wide variety of makes and models such as 4x4s, SUVs, luxury models, electric vehicles and many more. Cars Iceland has been doing this for a long time, and we have become industry leaders and local experts for your Iceland car rental needs. We got the best cars and the best deals!

The right choice

The right vehicle for your journey depends on where you plan to go, what you want to do and how you want to experience Iceland at your own pace.

An adventurous trip

Thinking of taking F-roads? You’ll want to opt for a 4x4 rental like a Jeep, Land Rover, Toyota Land Cruiser or another 4WD car.

Taking it easy?

Simply planning on circumnavigating the Ring Road and not driving on F-Roads (mountain roads)? A 2WD model like the Kia Picanto or Toyota Yaris will suit you just fine.

The right company

We can give you personalized attention to help you pick the right rental car in Iceland at the best price, just share your planned itinerary with us and we’ll assist you!

Aerial view of a winding river and rugged Icelandic highlands with a car crossing a bridge, symbolizing the adventure and freedom of exploring Iceland with a rental car.

Explore to your heart's content with trusted rental car

If you're only visiting Iceland for a short time, rent a car and spend five days traveling along the incredible South Coast. Got more time? why not consider a ten-day Iceland Ring Road itinerary?

Top best attractions

Looking at Iceland’s attractions on a map, the most popular sights are all along Route 1. Renting a car is the best way to experience the full Icelandic adventure, giving you the freedom to explore and discover hidden gems along the way.

Explore Vatnajökull National Park

A must-visit destination, Vatnajökull National Park is home to Europe's largest glacier. Drive through stunning landscapes, hike on glaciers, or marvel at the breathtaking ice caves.

Discover Vik's Black Sand Beaches

Head south to the town of Vik, where volcanic black sand beaches like Reynisfjara offer dramatic scenery. The nearby basalt sea stacks and crashing waves make this one of Iceland's most iconic sights.

Drive the Diamond Circle Route

This route offers an unforgettable journey. Explore the powerful Dettifoss waterfall and Myvatn Nature Baths.

Whale Watching in Húsavík

Húsavík is Iceland’s whale watching capital, with regular boat tours where you can spot humpback whales, minke whales, and even blue whales. Renting a car makes it easy to reach this charming town and enjoy the adventure at your own pace.

Unlock More Adventures

So much more is possible when you rent a car in Iceland, the journey is yours to create!

A happy but safe trip

Always check the weather forecast before getting behind the wheel to keep Iceland's unpredictable weather under control. Buckle up, and stay safe while driving in Iceland.

We're here for you!

Our car rental company's fleet of new, well-maintained quality vehicles means you don’t have to worry about your car breaking down and can focus on enjoying your journey. We offer the best selection of Reykjavik car rental options, so even if you're just looking to rent a car in Iceland for a day, we’ve got you covered.

Ready, set, go!

Once you fly into Keflavík International Airport (KEF), picking up your rental car in Iceland is a breeze with our airport transfer service. Remember, Keflavik is the main entrance to Iceland, while Reykjavik Domestic airport is only for national flights.

Once you fly into Keflavik International Airport (KEF), picking up your car rental at Iceland’s airport is easy. Remember to always check the weather forecast before getting behind the wheel, buckle up, and stay safe while driving in Iceland.

Aerial view of Iceland’s scenic coastline and winding roads, showcasing the vast landscapes accessible with a rental car along the Ring Road.

Reykjavik, a city to remember

You don’t need to drive around the whole island just to hire a rental car company in Iceland. When talking about Iceland’s many natural wonders.

Driving within the city limits

Start your adventure in the capital! Rent a car and explore iconic landmarks like Hallgrímskirkja, Harpa, and the old harbor. When you rent a car, Reykjavik is the perfect launchpad for your unforgettable journey.

Expand your limits

Let’s not forget about Reykjavik’s surroundings’ spectacular tourist attractions.

Rent a car in Iceland and explore Mt. Kirkjufell, Kirkjufellsfoss, or the Blue Lagoon! With your Iceland car rental, you can also drive the famous Golden Circle, visit Silfra Fissure, the Strokkur geyser, and the stunning Gullfoss waterfall.

Reykjavik with a car rental in Iceland road trip

As leaders in the Iceland car rental market, Cars Iceland offers competitive prices and outstanding customer service for those who wish to rent a car. If you’re a budget conscious traveler looking for cheap car rental in Iceland coupled with high-quality care, compare price and you'll see you’ve come to the right place.

Aerial view of a road cutting through dark lava fields with vibrant blue geothermal water nearby, showcasing the unique landscapes accessible from Reykjavik with a rental car.

Frequently asked questions

Still have questions after going through all the information? No worries! We’ve compiled answers to the most common queries travelers have when booking an Iceland car rental for their trip.

  • You can easily complete your booking through our secure online system. At the time of booking, you’ll pay a 12% deposit of the total rental price, with the remaining balance due when you pick up your vehicle in Iceland.

    For online payments, we accept Visa, MasterCard and American Express credit and debit cards. We utilize a secure SSL payment gateway system, powered by Valitor-Rapyd, to ensure a safe and protected online booking experience.
  • Our rental car prices come with an extensive insurance package, ensuring your peace of mind:

    - Collision Damage Waiver (CDW)
    - Super Collision Damage Waiver (SCDW)
    - Gravel Protection (GP)
    - Theft Protection (TP)
    -Third Party Liability Insurance

    Additionally, every rental includes:

    - Unlimited Mileage: Drive as much as you want without extra charges.
    - Local Taxes: No hidden fees at checkout.
    - Road & Carbon Taxes: Included in your rental agreement.
    - Free Cancellation: Cancel up to 24 hours in advance.
    - GPS system: Available with specific rental vehicles.
  • Car rental pickup and return is available at these convenient Iceland car rental locations:


    - Keflavik International Airport (KEF): 24/7 rental pickup & drop-off.
    - Reykjavik City Office: Open daily from 8 AM to 8 PM in summer and from 8 AM to 6 PM in winter.


    If your flight arrives at Keflavík International Airport, we offer a shuttle service to take you to your vehicle quickly and efficiently.

  • When arriving at Keflavik Airport, simply follow these steps:

    1. Take the Car Rental Shuttle to our nearby Blue Car Rental office.
    2. Present your driver's license, valid passport, and a credit card.
    3. Sign the rental agreement, receive your keys, and start your Icelandic adventure!

  • Reservation confirmation:

    After booking, you'll receive a confirmation. Print it and bring it along when you pick up the vehicle. A valid credit card is required at pickup — yours or a passenger's, but the cardholder must be present.


    Reservation cancellation:

    We offer free cancellation under the following conditions:


    - Cancel 24+ hours before you pick up → Full refund.
    - Cancel within 24 hours of pickup → The booking fee will be non-refundable.

  • If you hold a valid driving license from an EEA or Nordic country, you’re good to go. For licenses from outside these regions, they must be:

    - In English or written in the Latin alphabet.


    Otherwise, an International Driver’s License will be required. If you have a foreign driver’s license, we recommend checking ahead to ensure compliance with Iceland's rental regulations.

  • To pick up your rental car in Iceland, please bring:

    1. Your passport.
    2. A valid driver's license (issued at least 12 months ago).
    3. A valid credit card (must belong to one of the passengers).

  • To legally rent a car in Iceland, you must:

    1. Meet the minimum age of 20 years old (or 23 for luxury models and larger 4x4 vehicles).
    2.Have held a valid driver’s license for at least 12 months. Meet the minimum age of 20 years old (or 23 for luxury models and larger 4x4 vehicles). Have held a valid driver’s license for at least 12 months

  • No deposit is required! However, we do require a valid credit card ( or debit card in specific cases) for security purposes. By signing the rental agreement, your card will be registered for any additional costs such as car insurance, optional extras, or any fines incurred during your rental period.
  • The minimum rental period is 24 hours for the cheapest rental car.
  • To ensure a safe Iceland road trip, keep an eye out for:

    - F-roads: These rugged, unpaved roads require a 4x4 rental car.
    - River crossings: Some roads require you to cross rivers. Drive carefully!
    - Animals on the road: Especially sheep in rural areas.
    - Strong winds: Always hold your car door firmly when opening.
    - Gravel roads: Reduce speed when transitioning from paved to gravel surfaces. Remember that driving off road is forbidden.
    - Maximum Speed limits: 30-50 km/h in cities, 80 km/h on gravel roads, 90 km/h on highways.

  • F-roads are rough, unpaved mountain roads that lead to Iceland’s Highlands. They are off-road driving routes that require a 4x4 vehicle by law. A sturdy Toyota Land cruiser or a Dacia Duster will do the job. There aren't any gas stations here, do plan accordingly for a safe trip and reduced fuel costs.
  • That depends on the type of trip you have planned!

    Automatic cars → Easier to drive, especially in tough conditions.
    Manual cars → More fuel-efficient, often cheaper, and preferred by some experienced drivers.

  • Yes! From November to April, all our car options come equipped with studded winter tires for extra grip on gravel roads and icy conditions.
  • Unfortunately, refunds are not available for early returns unless arranged before pickup at our car rental locations.
  • We provide 24/7 emergency breakdown assistance. Take your mobile phone and simply call our emergency line at +354 773 7070.

    Want extra peace of mind? Add Road Assistance Waiver when you pick up for just 900 ISK per day, covering you anywhere in Iceland.

  • When you rent a car in Iceland, you can choose the Liability Waiver at any of our car rental locations. It is our most complete insurance package to protect you for any possible damage to your rental car. It reduces the liability amount for damages to zero.

    However, it does not cover off-roading as it is strictly prohibited in Iceland! Driving off marked roads is illegal and heavily fined due to environmental damage. Stick to designated routes and respect the speed limits to protect Iceland’s fragile ecosystem

  • We guarantee that you’ll receive a rental car from the same category as the one you booked. However, we cannot promise the exact make or model when you pick up the rental.
  • Before returning your rental car in Iceland, please:

    - Remove all personal belongings.
    - Fill up the fuel tank at one of Iceland’s gas stations before returning the car at any of our car rental locations.
    - Give it a quick rinse if excessively dirty (so we can inspect for damages).

Explore Iceland like never before!

Choose your dream ride from our state-of-the-art vehicle fleet and don’t let anything stop you!

Select Your Car
Pickup & return dates
Pick-Up
  • Return
  • Location
    Free airport shuttle

    We pick you up at the airport for free